If you were booking a property, would you choose one that looks like every other property, or the one that stands out?

Our experience suggests that most people prefer the one that stands out. Today, we will go through some guidelines on how you can use this concept to decorate your property and improve its chances of success.

The most crucial factor driving demand for properties will always be location. You may have the world's nicest apartment, but if it is situated in a town where no one wants to go, it makes no difference. After location, the next thing to enhance demand is uniqueness. Some features that make a property unique are harder to change, such as a rooftop terrace, an ocean view, or a garden. Most times, the property either has these advantages, or it doesn't.

However, things that are within our control include the interior. And make no mistake, that can also be a significant lever to pull for demand. Of course, it makes a big difference if the apartment is new or if no one has touched it since the '70s. But apart from that, we have observed an increase in properties with a specific theme.

Today, many owners have embraced this trend, creating everything from Harry Potter-themed rooms to houses that resemble ships. These kinds of properties have become a very popular choice for travelers excited to book something unique.

We understand that you bought your property with the intent to use it yourself and may not want a Harry Potter room as a living room. However, we thought it would be valuable for you to know the trends in the market, and perhaps you can find a way to apply some of it to your property.

If you are considering joining this themed-based wave in the rental market, our tip is to choose a theme that fits your location and the travelers in your area.

For example, if you have a property in Cannes, a theme that celebrates the city might be appropriate. Cannes is famous for its festivals, the Croisette, fame, and luxury. People traveling to Cannes often come to experience these aspects. If you make your property reflect the reasons they choose to come to Cannes in the first place, we believe it might increase the chances of success for your property. At least that is how we would have done it if it were our property.

As a final note, if you are decorating to increase the renting of your property, make sure that, if possible, you buy things that are easily replaced. For example, when choosing between two lamps that both fulfill your needs, choose the one that you can easily replace if an accident should happen. When renting out your property, there will be more wear and tear than if you do not rent it out. It is more people using the space, and the space is usually in general used more. Therefore, make it easy for yourself and decorate in a way so that it is not the end of the world if a lamp needs replacing.

That is it for this article. We hope we provided you with some value and food for thought. Until next time!